The team conceptualized a Grand Prix Calcutta concept, in which 20 horses would compete in a show jumping Grand Prix. Prior to competing each horse and rider pairing would be presented for auction to the highest bidder, with all funds raised being allocated to the MANNA FoodBank. Prizes would go to the "buyers" of the winning horses. To heighten bidding interest, the focus shifted from material goods to experiential offerings such as Caribbean vacation rentals, golf packages and private experiences in the local area, which were donated by various sponsors. Prior to the auction, bidders had opportunities to meet equine ambassadors as well as the horse and rider teams, forging a personal connection with the horses up for auction.

Attracting top-tier riders was vital; they stood to win up to $25,000 from a purse donated by title sponsor, Preserve Communities. Potential riders were offered a top-tier exhibitor experience, centered around hospitality and convenience, evolving the event into an International Grand Prix class.

An extensive marketing campaign was launched, covering various mediums from digital to grassroots efforts. Event coordination was comprehensive, involving the orchestration of over 30 vendors, numerous volunteer organizations, securing permits, and constructing substantial temporary setups. Additionally, the team managed the auction and the show. Ensuring an exceptional guest experience was a priority, as well as a strategic focus of partnering with local vendors to strengthen local community ties.