EXHAUSTED from NAVIGATING the *EVER CHANGING* WORLD of MARKETING ALONE?
YOU'RE IN THE RIGHT PLACE.
And it's your time to shine.
And for almost twenty years, I've been helping businesses uncover their brand's potential.
Whether you're a budding entrepreneur not (yet) set for a full-time marketer, or a larger team needing to bridge a marketing void, consider me your handy solution.
That’s a journey I’m keen to join.
Small businesses pack an undeniable punch of heart and soul...
And since I have a teeny, tiny, tendency to take my work personally, I feel drawn to businesses that mirror this same passion, values and drive as my own.
MY APPROACH EMPHASIZES
Every brand harbors a unique story. It's about shaping these narratives into compelling messages that stick.
Armed with your captivating story, we craft data-driven strategies tailored to engage and resonate with your audience.
Exceptional brand experiences lie at the heart of impactful marketing. Together, we'll make every interaction count.
1.
story
2.
strategy
3. experience
Rooted for many years in Lexington, Kentucky and now blooming in Roswell, Georgia. My world is shared with a loving family, both two-legged and four. When I’m not working or playing Uber driver for my two girls Alex (9) and Emma (4), you’ll find me gardening outside, or entertaining family and friends in my home. A classic extrovert, for me connection with others is key, and I value my clients as people first and businesses second.
My marketing journey began in equestrian marketing, starting in Kentucky's prestigious thoroughbred circles at Darley America and Keeneland Race Course. I transitioned to a Senior Director role in Western North Carolina, marketing luxury real estate for Preserve Communities. I hit the ground running, climbing the corporate ladder where I landed as Marketing Vice President, serving on several executive committees while managing multiple business lines and teams.
I thrive in a fast-paced, high-stakes environment and pride myself in my ability to connect the “clouds to the weeds,” breaking down my clients’ 10,000 ft goals into actionable and approachable steps. My “yes if” approach to managing others and ability to cross-collaborate with multiple teams have contributed greatly to my success. Those who work with me are familiar with my tendency to “spiral” a campaign, initiative, or event, often seeing opportunity and then growing and evolving projects in real time. Positive, quick to laugh and never one to take myself too seriously, working with me is equal parts unstoppable drive and fun.
While I enjoyed my time in the corporate world as I moved up the ranks, I often found myself removed from the creative side of marketing and inundated with the logistics and politics of C-suite management. The allure for more hands-on marketing time, especially with human-centric brands, was irresistible. Thus, Whitetail Consulting Co. emerged from a blend of corporate savvy and a desire for a personal connection with passionate, value-led brands. I serve brands as a small business marketing consultant, working both online and in the greater Atlanta area.
I work with PASSIONATE people who care about their BUSINESSES & COMMUNITY, offering BIG CMO services to SMALL BOUTIQUE BRANDS.
CORE VALUES
Thoughtfulness
We attentively listen, take a comprehensive view of your brand, and translate it into focused, strategic action.
THINGS THAT MATTER MOST AROUND HERE
HONESTY
We value transparency and hold ourselves accountable, whether to celebrate successes or mend mistakes.
CONNECTION
People and relationships are at the core of what we do. We strive for connection and collaboration with clients, colleagues, and our local community.
positivity
We foster an uplifting environment and strive for social impact. Our confidence in our clients and our work fuels us.
innovation
We're an agile team, ready to tackle what others deem impossible. We retool our past know-how for today's wins and tomorrow's triumphs, helping clients stay relevant in our fast-paced world.
drive
We're results-driven, thriving on challenges and taking pride in our work. We're fervently committed to our clients' success and treat their brands as if they are our own.
We offer fractional head of marketing and project management services . Our collaborative approach is highly flexible and customized, combining creativity and science.
+ Brand Development & Strategy
+ TARGETED SOCIAL MEDIA MARKETING
+ ENGAGING CONTENT CREATION
+ STRATEGIC PARTNERSHIPS
+ NON-PROFIT FUNDRAISING SUPPORT
+ WHITE GLOVE EVENT management
OR still figuring things out?
Let's jump on a discovery call today and explore how we can team up.
SCHEDULE A DISCOVERY CALL
Need a pro's touch or some savvy side counsel? We're poised and ready to step in.
Marketing isn't just about selling products; it's about telling stories that turn viewers into believers.
I Treat Your Business Like It's My Own
That's why I choose to only take on a select number of clients and projects at any given time. Eager to see if we are a match? Fill out the form below to kick things off.
Wit & Wisdom
THE WHITETAIL BLOG
Recommended reading for bright ideas and expert insights into the world of marketing!
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