Bay Creek Day of Giving

fundraising event

The Challenge

Introducing its new development project, Bay Creek, Preserve Communities, backed by the James Fisher Memorial Foundation, aimed to host a significant fundraising event for the community of Cape Charles, VA. The intent was clear: showcase the development’s 350-acre Nature Preserve's beauty and raise funds for the Northampton County Education Foundation, a charity supporting the many needs of local teachers and schools. However, there were no shortage of challenges present. The Nature Preserve, while stunning, lacked power, running water and easy access by roads. Plus, this was the community's first big event after the COVID shutdown, and there was only a six-week window to plan.

day of giving

The Solution

Turning adversity into opportunity, the team quickly expanded they event into a multifaceted spectacle, incorporating golf, an evening gala  with live entertainment, and a digital matching campaign. As part of the gala, the 'Taste of Cape Charles' was rolled out, spotlighting the rich offerings of local farms and businesses including a special brew created by Cape Charles Brewery just for the event. Digital platform Give Smart became the hub for ticket sales and the auction, creating a seamless digital experience for guests. An aggressive marketing campaign was unfurled, covering all bases from PR blitzes, a dedicated website, to email marketing.

The Tree of Life, chosen for its innate charm and its symbolic bridge between golf and the nature preserve, witnessed a transformation. Generators hummed to life, lights pierced the evening sky, and golf carts buzzed, ferrying eager attendees. To fund this grand endeavor, sponsorships were sold for tournament holes, beverage stations, and a silent auction where unique experiences like sushi-making, sunset boat tours, and hunting excursions awaited bidders.

day of giving

The Results

Bay Creek Day of Giving was nothing short of a triumph. The golf courses teemed with 144 golfers, and the gala was graced by over 250 attendees, hitting a sell-out even before the day arrived. The funds counter raced past expectations, with a whopping $65,000 raised. But beyond numbers, the event redefined success. The Northampton County Education Foundation, with this generous donation was able to supply grants, pre-K camp programs, higher education scholarships, and the put funds towards ther promising dual enrollment program.

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